I am pleased to take part in the Adelaide Airport new logo creation, the logo was created base on three distinctive characteristics which are Ease, Seamlessness and Connectivity. These characteristics cover up the area of what Adelaide Airport new appearance will be shown to the public with the focus on commercial returns and visitors that are using the airport.
We use “Trust Me” to represent the commercial/business part and “Love Me” to create brand awareness. The colour palettes for “Trust Me” are combination of blue and green, where as the “Love Me” side are combination of red and purple.
Agency: Nicknack – A Strategic Branding Agency
Creative Director: Nick Price
Copywriter: Peter Rufus